Last updated: October 8, 2026

This Privacy Policy explains how Leadly Company ("we," "us," or "our") collects, uses, and shares information when you use the THE LEAD mobile app (the "Service").

1. Information we collect

Account information. When you sign in with Apple, Google, or Kakao, we receive a user ID, your email address, and, if provided, your name. You can change the name the app uses for you.

Content you provide. The messages you write, the photos and text files you attach, and the support messages, reports, and reviews you send us. This content may include information about other people (for example, messages they sent you) and sensitive information, such as details about your relationships, sex life, sexual orientation, or health. Share only what you're comfortable sharing.

• Photos you attach are sent for AI processing to generate an answer and a text transcription. We store the transcription with your chat, not the photo itself. (Screenshots you attach to a review are stored with the review.)
• Voice input is converted to text by your phone's speech recognition service (Apple or Google). We receive only the resulting text.

Memory notes. To continue your conversations, the Service automatically writes short notes from your chats, such as the people and events you mention, your current situation, and the patterns it notices in how you approach relationships. These notes are inferences used only to personalize your answers.

Purchase information. Your subscription plan, purchase and renewal dates, and price, from Apple, Google, and our subscription provider RevenueCat. We never receive your full payment card details.

Device and usage information. App version, device type and operating system, crash reports, and in-app events (such as app opens, sign-ups, and purchases), as well as records of how much the AI was used to answer you. On Android, this includes your device's advertising ID, which is used only for ad measurement (see section 4).

We do not collect your precise location or your contacts.

2. How we use information

• To provide the Service: generate answers, remember context across chats, and manage your plan and credits.
• To maintain, secure, and improve the Service, including fixing errors and preventing abuse.
• To respond to your support requests, reports, and reviews.
• To measure the performance of our app marketing.
• To comply with legal obligations.

We do not use your chats to show you targeted ads.

3. AI processing

To generate answers, your messages, attached content, and relevant memory notes are sent to Google's Gemini models on Google Cloud (Vertex AI). We do not send account details such as your name or email with them. Under its terms for Google Cloud customers, Google does not use this data to train its AI models.